You know that you need to get the word out about your business, but you either don’t know how or just don’t have the motivation. Sound familiar?

I’m a little ashamed to admit that even I, an internet marketing specialist, procrastinate when it comes to my own marketing. I keep meaning to write an article to help get the word out about my business, but it always gets pushed to the back burner. When I finally have time, after my client work is done and my infant daughter is sleeping, suddenly, rearranging my workspace seems oh-so-important. So I get busy on that and, before I know it, my daughter is awake and my free time for marketing just flew out the window.

What’s a business owner to do? With so many priorities, something’s got to take a backseat, right? That’s true, but I’m begging you, please don’t be like me – make marketing your top priority. Ever since I took a cue from C.J. Hayden’s book, Get Clients NOW!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches (a great read, by the way), I put together a solid marketing plan and have been holding myself to it for the past week. In fact, I’m pretty proud of myself for (finally) practicing what I preach.

It’s really not as hard as it seems; you just have to dig in and get started. Then, set aside time every day for marketing (even if it’s just one hour), and decide in advance what you’re going to do. That way, there’s no guesswork over how you should spend your time. For instance, let’s say that Mondays are reserved for article marketing (where you write an article to be submitted online), Tuesdays and Thursdays are for updating your blog (you do have one, right?), Wednesdays are for following up on sales leads, and Fridays are for networking, either online or in-person.

Make the whole process as straightforward as possible and then, most importantly, follow your plan as much as possible.

You’ll be on the path to success in no time!